Fort – Commercial

 

So decided to do a quick project that turned into a much lager one. It started as a commercial for a fitness brand then turn into a commercial for a Whey protein. Got the footage from pexel videos then edited the footage before adding the text and rotoscoping then did the logo reveal at the end and opened C4D lite for the 3d Logo and put it all together.

 

Then I thought why not round it off and do a Package design mock up.

fortmock-up1

Afr-lives relaunch

So I finally found myself in a position to relaunch the brand this year so I jumped in head first. I usually just start designing, then plan for marketing content creation and ect… The original concept was to make something along the lines of fashion forward street wear.

So I went for black and white with highlights of neon green to accentuate the designs, I used very little African motifs to promote minimalism and still tie the brand to it’s African origins.  However I diverged a little and brought some old designs back then remembered that it was summer.

So I added a little more color and we did a couple more shoots, I am still currently designing and making items for this collection as I produce them however I should be lots of fun.